Kia Ora, I'm Rory Maddren

A live brief with Spark that reimagined the Kupu app through a new visual identity, AI-driven features, and culturally focused gamification to create a more immersive learning experience. Further driven by a Polaroid campaign, explainer video, and promotional video.

A project exploring the misdiagnosis and delayed diagnosis of endometriosis, and its wider impact on mental health and wellbeing. Raising awareness through a visual storytelling approach across a Editorial, abstract model photography and a scrollytelling website.

A web app exploring the shift away from traditional social media toward more meaningful, opinion-based engagement, particularly around film and critique. Allowing friends to rate, compare, and analyse their reviews in a more personal, insight-driven way.

Voices in Stills is an installation exploring the emotional connection between sound and static imagery through motion, photography, and sound design. It combines ambient soundscapes, personal storytelling, and black-and-white imagery to guide audiences through lived experiences of grief and its lasting emotional impact.